From Passion to Purpose: My YouTube Journey as a Bihari Creator

- Ujjwal Kashyap

Hi, I’m Ujjwal – a digital creator, marketer, and someone who truly believes that creativity and knowledge can change lives. Today, I want to share my journey with you. Not just for views or likes, but to inspire you—especially if you come from a small town, if you’ve faced self-doubt, or if you’re starting with just a phone and a big dream like I did.

How It All Started

I created my YouTube channel back in 2015. I uploaded my first video on 2nd December 2015, when YouTube didn’t even have monetization criteria. I was just a young boy with a dream—eager to earn money by doing something I loved.

In 2017, I bought my first DSLR camera: a Nikon D5300. That was a big thing for me. But honestly? I couldn’t use it much. Not because I didn’t want to… but because of where I come from—Bihar.

😓 The Struggles of Being a Creator in Bihar

In Bihar, if someone sees you walking around with a camera, they look at you like you’re shooting a film. People would stare, some would laugh, and it made me feel really awkward. I was just trying to create something—but that “ambiance” made it hard.

My parents were also worried. I was young, and they were scared that someone might snatch the camera. So they didn’t allow me to take it outside often. That’s why my DSLR mostly stayed at home.

But my passion didn’t stop.

I started using my phone to click photos, shoot videos, and edit content. I kept learning. I kept upgrading my skills on my phone—no excuses, just growth.

🎓 From MBA Mix-up to My Big Realization

Later, I moved to Noida to do my MBA. Funny thing is—I had chosen Supply Chain as my specialization, but there were two students named “Ujjwal” in the same batch. Because of this mix-up, the college accidentally changed my specialization to Marketing.

I didn’t even realize this until the exam day when I saw a subject called Consumer Behaviour in my paper.

At first, I was shocked. But then I started reading more about marketing, especially digital marketing—and it clicked. I loved it. It was creative, strategic, and filled with storytelling.

💼 Getting My First Job in Content Creation

During my MBA, I joined an Indian Commercial electric vehicle manufacturing company "Euler Motors" in South Delhi as a Digital Marketing Executive & Content Creator. I was selected because of my background, my photography skills, and my editing talent.

I enjoyed the work, but unfortunately, there was some internal politics, and people tried to control me in ways I wasn’t comfortable with. I believe in freedom and creativity, so I left the job after 4 months.

🏡 Back to Bihar — and a Bigger Purpose

I came back to Bihar for a short break—just 7-8 days—and during that time, something hit me hard.

I saw that local businesses in my town were not growing like businesses in Delhi. They had potential, but lacked direction, branding, and digital presence.

That’s when I realized: “Why not help them?”
Why not use my knowledge to help Bihari businesses grow like big companies do?

🎯 Starting ExpanGo – Digital Marketing Agency

That thought led to the creation of ExpanGo—my own digital marketing agency that’s dedicated to helping Bihari businesses grow through digital and social media marketing.

I don’t overcharge. I focus on quality, honesty, and making an impact. My goal is simple:
👉 Help more businesses grow
👉 Build the Bihari economy
👉 Create a real change through marketing

📸 Teaching Photography & Videography to Help Others Grow

Along with providing marketing services, I’ve also started teaching photography and videography skills through shorts—especially for business owners, local creators, and students.

I’ve launched a series called "30 Days 30 Tips to Become a Good Photographer" on my YouTube channel. It’s designed for beginners who want to create better content using just their phones or basic cameras.

I teach:

• How to take clean and professional photos

• How to shoot and edit videos for Instagram, YouTube, or reels

• Basics of lighting, framing, and storytelling

• Mobile editing tips for quick content creation

Because I believe when people know how to present their business visually, they can grow faster than ever.

here is my youtube channel link- https://youtube.com/@theujjwalkashyap?si=63DMgiBXLQ6z28HK

💬 Why I’m Sharing This

I’m not sharing this story to show off.
I’m sharing it because maybe you’re also from a small town, maybe you’re also scared to shoot videos in public, or maybe you feel like no one understands your dreams.

But I’m telling you—don’t stop.

Start with what you have. Learn every day. Use your phone. Keep improving. Your moment will come.

🌱 What’s Next?

I will keep creating:

• YouTube videos to teach and inspire

• Marketing tips for local businesses

• Case studies of successful Bihari entrepreneurs

• Cinematic vlogs to document beautiful places and stories from Bihar

Because my purpose is clear:
📍 To educate, empower, and elevate creators and businesses from Bihar.

🎥 Watch My Videos & Learn With Me

If you're someone who dreams of doing something creative, whether it’s in photography, content, or business—let’s grow together.

Thanks for reading.
Let’s create something meaningful.
– Ujjwal

👉 Visit My Youtube Chanel

👇Learn Photography skills with me